Types of traffic sources in digital marketing.

TRAFFIC SOURCES IN DIGITAL MARKETING

DIRECT TRAFFIC 

Direct traffic, also known as “dark traffic,” refers to visits to your website that don't have a defined source or referring site.The term can be misleading because it sounds like people are either typing in your website URL or coming to your site from a bookmark.

ORGANIC TRAFFIC

 

The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results.Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads.

PAID SEARCH 

Paid traffic is all the visitors that arrive at a website via a paid click on an ad or link. Here are the main sources of paid traffic: Display ads or banner ads. Paid search like Google Ads or Bing Ads. Social media ads, such as Twitter, Facebook, LinkedIn, TikTok, YouTube, etc.

SOCIAL TRAFFIC 

Social traffic refers to traffic coming to your website, mobile site or mobile app from social networks and social media platforms. For example, a person who clicks on a tweet or a Facebook post and then arrives on your brand's website will be counted in your digital analytics reports as social traffic.

EMAIL TRAFFIC 

In a simple sense, email traffic is defined as the number of people directed to your website after clicking a link provided in the email. From a statistical point of view, it can be referred to as the inbound and outbound emails sent and received from the company email address.

REFERRAL TRAFFIC 

Referral traffic describes the people who come to your domain from other sites, without searching for you on Google. When someone visits a link from a social network or website and they end up on another site, tracking systems from Google recognize the visitor as a referral.